Puerto Vallarta Mexico.The newest concept in travel is Green sustainable destinations and vacation rental properties and Eco and Adventure travel. Veracruz Mexico was the location of the first Trade Show focused on Adventure Travel. The attendees learned about the latest details in Mexico for these very popular new travel concepts.
Many travelers want more than the standard hotel room and typical charter package. Mexico with its amazing climate is the perfect destination to develop this niche of the travel market which is growing at a rate significantly higher then travel in general.
Journey Mexico recently traveled to Veracruz for Mexico’s first adventure trade show, ATMEX, where participants not only learned about Mexico’s adventure offerings, but also about the importance of sustainable tourism. Speaking on the subject was Shannon Stowell, President of Adventue Travel Trade Association (ATTA): “Green, sustainable, and eco travel are still on the rise. Adventure travel is at the forefront.”
Now more than ever, travelers are searching for more than just the cookie-cutter getaways. Adventure tourism has grown approximately 16% in comparison to general travel at 4%. Travelers are done with the flop and drop beach resorts and are ready to experience and explore the destinations they travel. They want to return home with amazing stories and lifetime memories.
Mexico has great potential to develop and cater to this segment of travelers as it is one of the five countries with the widest range of biodiversity in the world. Whether you are looking to take to the land, the air, or the sea, Mexico offers adventure travel opportunities to suit all interests and skill levels. There are also a wide array of eco-friendly lodging options to help off-set your carbon footprint! Below is an overview of some of Mexico’s most exciting adventures and green lodging:
Born out of the 2011 Adventure Travel World Summit at which Mexico’s President Felipe Calderón emphatically supported responsible adventure tourism development for the nation, Mexico’s Veracruz will host ATMEX, its first international trade and consumer adventure travel fair featuring Mexico’s top adventure travel tour operators and destinations. designed by the Adventure Travel Trade Association (ATTA), the world’s leading adventure tourism trade organization – is expected to emerge as one of Latin America’s most important annual adventure travel events. Its aim is to create a learning environment for domestic operators, to help Mexican suppliers develop new partnerships with international buyers and media, and to stimulate responsible growth and sustainable development for Mexico and for the adventure travel trade worldwide.
ATMEX trade days (9/5 through 9/7) are tailored to attract and serve qualified international buyers from North America and Europe seeking direct access to:
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